Diane Tafuri, #1 Agent


So there is a billboard that is on my way home from work. It proclaims that Diane Tafuri of Sibcy Cline has been the #1 agent for 13 years. I thought that it said 13 straight years but her website says it was 2008 plus 1995-2006. So I might be mis-remembering the actual billboard.

But what I want to know is #1 at what? I think I am going to have a hard time believing that the same person can be #1 for 13 (out of 14) years at any meaningful thing, in a field that is known for its competitiveness. Something like “Most homes bought in a year” or “Most homes sold in a year” or “Smallest average days on market” or even “Highest customer satisfaction”.

I am sure that she is very good at what she does. But to be #1 for that many years – I just can’t see it. I think it is much more likely that the #1 that is touted is meaningless. Something like “Best agent named Diane” or “#1 top selling agent on my team which is just me and my mom and she gives me all her leads” or maybe just a title – like the top such and such get the title “#1 Agent”. Reminds me of the whole #1 Dad thing from Seinfeld.

Though after Googling around, another theory I had is that it is an actual award and it goes to the total dollar amount of your sales. Because I see that Diane lists tons of Indian Hill property and has 19 active listings over $1,000,000. So I guess if that is true then to be fair to her it is accurate, but to be fair to my earlier point, it is pretty meaningless, at least to the common Joe like myself. It’s not quite as hard to get the top dollar sales amount when one house you sell counts the same as 20 sold by someone else… Though again to be fair to her she probably does have pretty good connections in the kind of folks that are typically interested in those kinds of houses. But I still think the billboard is somewhat misleading, but hey what kind of marketing isn’t and hey if you got it, flaunt it, I guess.

PS I had a hard time deciding whether or not to put her name on here because I couldn’t decide if I was a) interested in what she would have to say if she found this or b) afraid of the million dollar #1 beatdown she might put on me


2 responses to “Diane Tafuri, #1 Agent”

  1. Dear Sir, I just read your comments about myself and my billboard. Thank you for the compliment. Everything I say on my billboard is true. I have been the number 1 real estate agent in the Sibcy Cline Company for 13 years. (2008 and 1995 – 2006) Unfortunately in 2007 I was the number 2 agent. Sibcy Cline has aproximately 1400 agents so You are right. There is a lot of competition, but I work very hard and I work smart. I am also the number 1 real estate agent in the Cincinnati area for 2008. That includes every company and every agent in the Cincinnati area. I’ve been the number 1 agent in the city 6 out of the past 11 years. I sell all price ranges. Your comments made me laugh and also made me feel very proud of my accomplishments. If you are looking for a dedicated professional to help you either find the home of your dreams or sell your existing home, please call me and you will see why I have been number 1 for so many years. Feel free to email me at my website at http://www.dianetafuri.com or call me at 513 602 6610
    Have a great week. Diane Tafuri

  2. Thanks for the comment! I was wondering if/when you might find this post, and I’m glad that you took things the way I intended them.

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